Meet The Amazing Team
Behind Vendormint™
Vendormint™ was born from a vision to simplify and optimize the complex world of supplier compliance, operations, and deductions management. Its founder, Max Borin, has spent over a decade at the intersection of technology, data analytics, and business strategy.
Max’s professional journey began with a strong financial analysis and accounting foundation. His expertise spans financial statements, payroll management, corporate partnership and personal tax returns, and client relationship management. These skills have informed his ability to drive strategic growth and operational excellence in every venture he leads.
Max’s entrepreneurial journey began in the bustling world of e-commerce, where he co-founded Getida, a global leader in Amazon FBA auditing and reimbursement solutions. Initially serving as Getida’s CEO, Max transitioned to Chief Operating Officer (COO) and Chief Product Officer (CPO), driving strategic growth and product innovation. Recognizing the challenges sellers faced with discrepancies, Max helped establish Getida as a trusted name in the e-commerce industry. Under his leadership, the company grew to serve tens of thousands of sellers worldwide, saving businesses hundreds of millions of dollars. The company’s success was further underscored when Getida became one of the top five global Amazon seller apps by GMV.
With over 11 years of experience in e-commerce and a proven track record of developing innovative solutions, Max transitioned to his next venture: Vendormint™. Leveraging his expertise in data-driven tools and operational excellence, Vendormint™ supports suppliers collaborating with brick-and-mortar retailers.
From uncovering hidden revenue opportunities to streamlining compliance and improving operations, Vendormint™ is on a mission to help businesses maximize their net revenue and focus on growth.
At Vendormint™, Max blends technology, insights, and personalized service to make supplier compliance, operations, and deductions management seamless. His passion for innovation and relentless commitment to helping businesses succeed drive everything Vendermint does.
Chief Operations Officer (COO) Dallas Counts champions Vendormint™’s mission to revolutionize supplier compliance, operations, and deductions management. With over 15 years of experience in retail operations, merchandising, and supply chain management, Dallas brings deep expertise and strategic leadership to the team.
Dallas’s professional journey began with Walmart, where he held numerous leadership roles over nearly a decade. Starting as a Customer Experience Project Manager, Dallas quickly progressed to key positions such as Sr. Merchandise Financial Planner, Sr. Buyer, and Merchandising Director. He later transitioned to Sam’s Club as Sr. Merchandising Director, Beverage, driving significant category growth through data-driven strategies and operational excellence. Before departing Walmart, Dallas served as Senior Director II of Site Merchandising, leading the Entertainment, Toys, and Seasonal Site Merchandising and Operations team. Under his leadership, the team grew from 14 to over 45 associates while navigating Walmart’s platform transition and the challenges of COVID-19.
Before joining Vendormint™, Dallas was VP of Retail Acceleration at Flywheel, leading omnichannel growth strategies, merchandising innovation, and retail partnerships. This role gave him unparalleled insights into Walmart’s ecosystem and supplier networks.
With a proven track record of navigating Walmart’s complex systems and fostering supplier relationships, Dallas plays a pivotal role in Vendormint™’s integration with Walmart and other major retailers. He is committed to developing strategies that empower suppliers, optimize compliance, and recover lost revenue.
At Vendormint™, Dallas oversees strategic retail development, revenue generation, and operational efficiency. His ability to collaborate with product teams ensures that Vendormint™’s offerings align with client needs and industry standards. From building referral pipelines to mentoring local teams, Dallas’s leadership drives Vendormint™’s mission to help businesses maximize net revenue and streamline operations.
Dallas’s passion for innovation, relationship-building, and operational excellence ensures Vendormint™ remains a trusted partner for suppliers navigating the ever-evolving retail landscape.
Rob Gonda is a technology executive with over 25 years of experience driving digital transformation and revenue growth for leading Retail and CPG organizations, as evidenced by his work with McDonald’s, Catalina Marketing, Coca-Cola, Unilever, Kellogg’s, Target, Tesco, Marks and Spencer, and Bed Bath & Beyond. He combines a deep understanding of consumer behavior with expertise in AI, machine learning, cloud computing, and data analytics to deliver personalized customer experiences and optimize business operations. As a multilingual leader fluent in five languages, Rob brings a global perspective to solving complex business challenges.
Rob has a proven track record of building and leading high-performing technology teams, implementing innovative solutions, and delivering measurable results. A recognized thought leader, he is a faculty member at Singularity University, a Forbes Technology Council contributor, and a frequent speaker at industry events.
In his overarching career, he has been instrumental in architecting and leading McDonald’s digital transformation, resulting in eight consecutive quarters of positive global sales growth and a tripling of the company’s market capitalization. Key initiatives included the launch of the first mobile app, driving customer acquisition from zero to over 24 million within the first 12 months, and the implementation of enterprise-wide DevOps practices, reducing deployment time by 70%.
In addition, he led Catalina Marketing’s digital-first transformation, delivering a 5% gross margin improvement through the modernization of the legacy technology stack to a cloud-native architecture. Rob also served as Global Head of Innovation at Sapient, advising top Fortune accounts, which included Coca-Cola, Unilever, Kellogg’s, Target, Tesco, Marks and Spencer, and Bed Bath & Beyond.
Rob’s experience includes developing and implementing data monetization strategies that generated over $500 million in new revenue through data, analytics, and AI initiatives, applicable to enhancing customer loyalty programs and personalizing marketing campaigns.
Greg Porlier brings over two decades of experience in the retail industry, excelling in sales and business leadership. As Vendormint™’s VP of Sales, Greg is responsible for driving revenue growth, expanding the company’s market presence, and cultivating strategic relationships with suppliers and partners. Greg leads the development and execution of Vendormint™’s comprehensive sales strategy, ensuring alignment with the company’s focus on Compliance, Operations, and Deductions Management.
Most recently, as Head of Baros International, Greg led a self-financed startup from inception to seven-figure revenue and profitability within just over one year in the highly competitive B2B SaaS North American market. He introduced best-in-class German software to North America, engaging some of the world’s largest Amazon 1P global suppliers to ease their Amazon accounting reconciliation and recover tens or hundreds of thousands of dollars in hidden claims and deductions. Now serving as a shareholder and board member, Greg continues to guide the company’s strategic growth.
Greg’s passion lies in leveraging data, analytics, and AI to optimize businesses and increase ROI for his clients. Known for his collaborative spirit and ability to adapt to evolving technologies and market demands, Greg remains committed to providing first-class solutions that deliver measurable results. At Vendormint™, Greg’s dedication to improving supplier operations and creating value ensures a consistent “must-have” solution for the company’s partners.
As Vendormint™’s Director of Product Solutions, Brad Martin drives the refinement of the company’s deduction management platform, leveraging his extensive expertise in SaaS product management, retail analytics, and supply chain optimization. With a strong focus on client success, data strategy, and AI-driven innovations, Brad ensures Vendormint™’s solutions deliver maximum value to suppliers working with Walmart, Target, Kroger, and other major retailers.
Brad’s career is defined by a series of impactful leadership roles in the retail and analytics space. Working at Gordon Food Service Stores and leading a Walmart CPG Supplier team provided a strong foundation for developing retail solutions in the future. At Nuqleous, he worked on product and customer strategy in solutions supporting retail analytics, retail space planning, and deduction management. At SupplyPike, Brad developed transformative product extensions in OTIF and Deduction Management while also streamlining client onboarding and support processes. His work at Atlas Technology Group (now Crisp Retail Analytics) showcased his ability to design advanced analytics solutions for CPG clients, optimizing supply chains and enhancing retail execution strategies.
Brad’s academic foundation includes an MBA in strategic management and a dual bachelor’s degree in marketing and management from Grand Valley State University. This solid educational background, combined with his ability to align business strategy with cutting-edge technology, positions him as a key leader in the industry.
At Vendormint™, Brad refines platform features, expands retailer integrations, and incorporates AI-driven tools to predict high-confidence deductions and streamline workflows. His efforts ensure the platform remains ahead of industry standards while providing exceptional client experiences.
Brad’s innovative mindset and strategic leadership drive Vendormint™’s mission to simplify supplier compliance and maximize net revenue for its clients. His dedication to operational excellence and data-driven solutions makes him essential to Vendormint™’s ongoing success.
Steve Schuster leads Vendormint™’s three core service lines—Compliance, Operations, and Deductions Management—ensuring suppliers achieve operational excellence, adhere to retailer standards, and minimize revenue loss.
With over two decades of experience managing compliance across more than 50 retailers, Steve brings deep expertise in interpreting complex compliance standards, conducting QA audits, and reducing chargebacks. His leadership in deductions management provides suppliers with strategies to resolve compliance challenges and recover lost revenue. Additionally, Steve drives Vendormint™’s operations optimization efforts, helping suppliers streamline workflows and improve overall performance.
Steve’s commitment to fostering strong supplier relationships and educating them on compliance best practices has solidified Vendormint™’s reputation as a trusted partner. His focus on continuous improvement and strategic growth ensures Vendormint™ remains at the forefront of the supplier compliance industry.
Sara White is a skilled content creator and digital marketing strategist with a passion for storytelling and client engagement. With over two decades of experience in content writing, SEO, and marketing, Sara leads Vendormint™’s efforts to establish a strong online presence.
While at SupplyPike, Sara created thought leadership content regarding retail chargebacks and deductions, supply chain compliance, and retail analytics such as demand planning, replenishment, and procurement. Her background in technology and EDI brings unique subject matter expertise to Vendormint™. She has worked closely with suppliers to find their pain points and address them with clear, concise, and digestible guides, articles, and e-books.
Sara’s educational journey began in the Creative Writing department at the University of Arkansas, where she mentored under William Harrison, John Locke, and Mohja Kahf. She obtained a BA in computer science with a minor in business information systems and is SAP-certified. Diving deep into marketing led her to get her Master’s in content marketing from St. Bonaventure University.
In her role, Sara develops high-quality, SEO-centric content, including blog posts, whitepapers, and case studies, to attract and educate Vendormint™’s community. She manages the company’s social media accounts, creates email marketing campaigns, and produces engaging video and visual content to amplify brand visibility.
Sara’s expertise extends to digital advertising, community engagement, and analytics. She monitors marketing performance metrics, ensuring strategies are data-driven and impactful. By leveraging her strong organizational skills and creative vision, Sara helps Vendormint™ connect with suppliers, share success stories, and maintain a trusted reputation in the supplier compliance industry.
